You Get Many Chances to Collect Hello Kitty cross-over items!
Taiwanese people buy a lot of daily items on convenience stores such as Seven-Eleven & Family Mart stores, and drug stores like Watsons. Since the competition is so fierce between these stores, they usually do a lot of campaigns all the time. One of the most popular campaigns by all the stores all the like is the points collection & money-off voucher campaign in exchange for co-branded merchandise with major popular brands. And the most welcomed co-branded merchandise is usually items of anime brands, such as Hello Kitty & Friends, Peanuts Snoopy, Doraemon and many others.
Just last week on Sept. 23, Watsons Taiwan launched the “Hello Kitty & Teddy Friends” series reward points collecting campaigns! Hello Kitty Stans will have to buy the whole set for their home this time!
A friend of mine, an avid Hello Kitty collector, never missed any “limited edition” items. What’s more, when it comes to Hello Kitty co-branded products by convenience stores or drug stores, such as reward points earning campaign, a stan like her goes on a shopping spree every time a campaign goes on.
Recently Watsons Taiwan launched the “Hello Kitty & Teddy Friends” series reward points collecting campaign, aiming at homey fans, who like to collect super practical Hello Kitty household items for their home or dorm.
Watsons’ “Good to have you!” point-earning campaign this time, presenting, a series of Hello Kitty & Teddy Friends-themed daily household items, allowing fans to be surrounded by super cute Kitty small items while staying at home or in the dormitory. For every NTD 200 (around USD 8) spent, fans receive 1 point, and for every 5 or 8 points, you can pay minimal extra money to redeem a Hello Kitty product.
Launched on Sept. 24th the first series of 5 limited items, including the simple black illustration design Hello Kitty electric cooker, and the stew pot, which can keep cold and heat preservation, as well as stew, boil, simmer and braise. There’s also a trash bin that is specially designed to separate general garbage from recycled garbage, a perfect item of practicality.
Fans must also grab the fine Hello Kitty mugs that come in beautiful matte white and lake green colors . Paired with two classic metal plates, Hello Kitty and Teddy Friends, the mugs become the must-get items for stans. Finally the soft and warm cushion that is made of comfortable-touch and warm rose velvet, matched with a sponge cushion, adding a soft and warm temperament.
In addition to these 5 collectibles, Watsons launched 8 joint series products, whether it is a healing color U-shaped pillow, indoor slippers, or a must-have portable cosmetic bag for girls and the air-cushion massage comb, you see super cute Hello Kitty and the healing figure of her Teddy Friends all over.
At the same time, Watsons also specially launched the exclusive “Hello Kitty & Teddy Friends compact-size Kleenex, Cleansing Soft Wipes, Toilet Paper, and the cloth-textured “Hello Kitty & Teddy Friends Tissue Paper holder which will be available in Oct.
Our thoughts: the Hello Kitty co-branded merchandise gets finer each time! All of the Hello Kitty x Watsons items this time look practical and cute! I think I’m going to get some of them this time! *The cooker, the mug, the stew pot, the cushion, the slippers… ALL of them!
So many goodies ! We are able to get some for our fans~! Whoever is interested, please feel free to send us a message on our fans page! The campaigns goes on until Dec. 2, the early-birds get to eat the worms! ^^~
The Mid-Autumn Festival is celebrated in many East Asian communities. In China, Taiwan and Hong Kong, it’s a reunion time for families, just like Thanksgiving, while in Vietnam, it’s more like a children’s day.
The Mid-Autumn Festival is also called the Moon Festival or the Mooncake Festival. It traditionally falls on the 15th day of the eighth month in the Chinese lunar calendar, which is in September or early October in the Gregorian calendar.
The Mid-Autumn Festival is the second most important festival in China after Chinese New Year. Chinese people celebrate it by gathering for dinners and lighting paper lanterns.
How the Chinese Celebrate Mid-Autumn Festival
Mid-Autumn Festival is celebrated by people living in China, Taiwan, Hong Kong and these Chinese communities all around the world. However, some traditional rituals are in common while some vary.
The common customs of the Mid-Autumn Festival include family members eating dinner together, just like a Thanksgiving dinner, sharing mooncakes, worshiping the moon with gifts, displaying lanterns, and regional activities.
In Hong Kong, a unique annual fire dragon show is held in the Tai Hang neighborhood during the Mid-Autumn Festival.
In Taiwan, in addition to the common customs, people go barbecuing outside of house with friends and family or in parks and it could last for a month. People also eat pomelo to celebrate.
This year in Taiwan, you see Hello Kitty and Gudetama mooncakes available to cater to the fans!
The cakes are made in Hello Kitty’s headshape as well as Gudetama’s round face. To open the bag, see their head on your hands and to devour your favorite character entirely is both a visually surprising and shocking experience.
Don’t you feel like trying for yourself!? : )
These are only available in Taiwan. If you would like us to get for you, please send us a message on our facebook page!
Name in Chinese: 中秋節 / 中秋节 Zhōngqiūjié /jong-chyoh-jyeah/ ‘middle autumn festival’
The popular character Hello Kitty of the Japanese brand “Sanrio” was born in 1974. The white cat and the iconic red bow are cute and charming that capture hearts of thousands of girls around the world. Countless stationery products on Hello Kitty have been created and collaboration with famous brands is non-stop. Every girl must have owned her products at some point in life.
You must think that only girls are fond of Hello Kitty? According to the Guinness World Record, the collector who has the most Hello Kitty products is a 68-year-old uncle Masao Gunji from Japan! He was originally a policeman. At the age of 20, he became obsessed with Hello Kitty because of one incident. Later, he bought more and more Hello Kitty items. He spent more than 30 million yen (about $370,000 US dollars) on more than 10,000 Hello Kitty items and built a pink color “Kitty House”.
The Japanese variety show “Matsuno no Zhi Nai World” recently interviewed this Hello Kitty fan with Guinness World Records. He turned out to be a 68-year-old retired male policeman! Usually men at this age are inseparable from fishing, horse-race betting, chess and other activities, but this uncle is only obsessed with cute Hello Kitty. He started buying the first article in his 20s and possessed more than 10,000 pieces Hello Kitty products. He even built a pink “Kitty House” in order to store his collections, which costs a total of 30 million yen (approximately US$370,000 )!
What is the reason that he fell in love with Hello Kitty?
Why does Uncle Gunji have such a huge amount of money? He laughed and said, “I put all my pension on Hello Kitty.” What this retired Uncle Gunji likes to do most on weekdays is to take a nap surrounded by Hello Kitty In fact, this lovely county clerk was a policeman before he retired. He started collecting Hello Kitty products at the age of 35.
When he was in his 20s, when he was traveling in Nikko, he passed a shop selling souvenirs. He accidentally saw a Hello Kitty mobile phone lanyard. He suddenly felt that he was healed by the appearance of Hello Kitty, so he went out of control.
As a police officer, Uncle Gunji kept restraining himself during his work until he finally broke out after he retired at the age of 60. The more he bought, the more he bought, now there are more than 10,000 Hello Kitty collectibles.
It is the dream house of Hello Kitty fans come true.
The TV program team came to Yotsukaido City in Chiba Prefecture, Japan.After entering the residential area, we found an all-pink house named “Kitty House”.
The owner is a 68-year-old uncle. His name is Masao Gunji, who looks out of tune with the pink dreamy Kitty House.
Not only inside the house, even the garden outside is full of pink Hello Kitty! Uncle Gunji spent nearly 10 million yen (approximately US$110,000) to build this Kitty House.
The house is overwhelmingly crowded by Hello Kitty collections.There are Hello Kitty cosmetics that are never used at all. Also lots of Hello Kitty stationery. From huge plush toys to small decorative ornaments, as well as all kinds of precious joint-brand items!
The most expensive one is the statue at the door, with a total cost of over 1 million yen!
Mr. Gunji started to collect kitty on a large scale after he retired. The pension was almost gone very quickly, but Mr. Gunji never regretted it. Uncle Gunji spent a total of 20 million yen (approximately USD 2400,000) on all the products in the house, and there are more than 10,000 items in total! Kitty lovers from all over the world will now visit Mr. Gunji’s house~
What does his wife think about this interest?
At that time, Mr. Masao Gunji, who was still living in his hometown, was strongly opposed by his father because he bought too many items.It turns out that the father of Uncle Gunji is an instructor at the police school. When he saw the house full of Hello Kitty products, he was furious and said to Uncle Gunji: “Are you working hard?”
Uncle Gunji did not expect that he would meet Hello Kitty’s unexpected fate after retirement. He did not want to get married until he was 65, and his wife was the first person in his life to have a formal relationship. Uncle Gunji said: “I have always regarded Hello Kitty as my lover, and originally planned to stay single for the rest of my life.”
The host asked: “Does your wife like Hello Kitty too?”
Uncle Gunji said, “No, she is not interested in Hello Kitty at all.”
“But she always helps me collect fine products”, it seems to be true love.
It turns out that Uncle Gunji does not have a driver’s license.As a policeman, he chased criminals on bicycles. His caring wife would be his “driver” and drives him to boutiques and Sanrio Puroland for shopping.
A Pink Hello Kitty House Full of Happniess
The pink dream house was also built with the help of his wife.Even the Guinness World Record was obtained with the help of his wife. The TV program team interviewed Mrs. Ryoko, the wife of Uncle Gunji, and asked about her first impression of her husband
“Scared! Although I knew he likes Hello Kitty, I never thought it would be so serious.” However, Ryoko said that she was also attracted by Uncle Gunji who “likes Hello Kitty”: “Seeing him gently guarding Hello Kitty, I was gradually attracted, and I felt very warm in my heart.”
Ryoko shared the bitter history of collecting Hello Kitty products for her husband. She doesn’t understand English and nor how to use a computer, so she can only find someone to help count and apply for Guinness World Records.
The hardest thing to find is the Hello Kitty wallpaper on the ceiling of Kitty House.The previous world record holder with “Most Hello Kitty Products” has 4,519 items, which is easily surpassed by Uncle Gunji!
Ryoko hopes to continue to help her husband in the future. Although they don’t have children, both of them hope to build a happy and warm family together.
Everyone has the right to choose what they like. Mr. Gunji doesn’t care about the opinions of others, and strives to pursue his own happiness. There are family members who support him. He is really a happy man in Kitty’s love!
As traveling restrictions are still not lifted for many countries, we’d like to unbox the very lovely and soul-healing Hello Kitty train tour around Taiwan. Let’s hopeful the day comes soon when we could travel freely around the world again!
As the only sightseeing train, Taiwan Star Around the Island, has been serving Taiwanese travelers for 11 years! Since the summer of 2020, the railway has been in cooperation with Sanrio to create the adorable “Hello Kitty Colorful Train around the island”, which makes it an eye-opening experience for everyone who does not know Taiwan-Star Around the Island train yet! Join A Cute Shop unboxing this super cute Hello Kitty train tour around Taiwan for you now!
To take Taiwan-Star Around the Island, you have to travel around the island?
Many people think that taking Taiwan Star Around The Island train, you need to travel around the island. In fact, this tourist train got its name because there are two trains every day, respectively, going around Taiwan in a clockwise/counterclockwise direction.
Taiwan-Star Around the Island train stops at 20 stations throughout Taiwan. Passengers can choose according to the counties and cities they want to take the train and the number of days, including a single county or city tour, one-day tour to seven-day tour, rich tour or self-guided tour, etc. There are hundreds of traveling packages for everyone to choose from. There’s a trip of 2 people package available and departures are every day. You could follow your impulse and take a tour whenever however you want!
The only thing to consider though, is that there is no selling of train ticket alone for the Hello Kitty Stars Around the Island train. You must purchase a tour package to go with it. The package guarantees that no matter which package you choose, regardless of the amount of the package, you can enjoy all the services and facilities on the train for free, and there will be no discrimination of ticket fare!
What to do for fun on the “Hello Kitty Stars Around the Island Train”?
As a sightseeing train, the equipments are of course very different from ordinary trains! The original intention of Star Around the Island is hoping passengers will feel a sense of fun the moment they board the car. Therefore, the experience carriages with different entertainment equipments are designed, with the Hello Kitty car body painting, which makes people immersed in the colorful and joyful travel atmosphere.
Hello Kitty Stars Around the Island are mainly divided into business cars, sight-viewing bars, karaoke entertainment cars, and event dining cars. Each car provides a different feeling and atmosphere. Every time you shuttle in different cars, your inner small theater will give out the praise “WOW”~. A sense of surprise like this, you must only get in the car and feel it for yourself, and you will understand our exhilaration that’s hard to put in words~
And on the train there are served meals (breakfast, lunch and dinner plus snacks) available, drinks (all-you-can-drink), DIY activities, etc. In addition, balloon magicians who have served many singers and stars are also on-site at designated times The artistic balloons are given to the passengers of Taiwan-Star Around the Island. Friends of all ages are super excited when they get the balloons! The point is, the above service are all free when you are a passenger!
I have to compliment the Business seats of the train, which are really spacious and comfortable. A typical Taiwan Railway train has a total of 52 seats in one carriage, while the Taiwan Star Around the Island is transformed into a luxurious three-row seat that can rotate 360 degrees with only 33 seats in one Business carriage. The seating space is not crowded at all. Your journey will be so comfortable and enjoyable. . The interior of the carriage is also full of Hello Kitty images. In the spacious and comfortable luxurious seats as a first-class cabin, the super-kawaii headrest towel is 100% eye-catching!
Karaoke Entertainment Car
It’s really crazy to be able to sing a lot on the train! This is where we think it’s super time-killing. You sing so much without even noticing the passing of time. The point is that singing is free and there are many songs and new playlists. I’d really feel sorry if I don’t join the Karaoke singing on the train. Many passengers so enjoy the Karaoke-singing and don’t want to get off the train!
This carriage is painted in blue sky, ocean, and beach as the main imagery. It is paired with the two check-in points for Hello Kitty’s whale watching and seagull soaring. Many passengers must take a shot before singing.
Hello Kitty Diner Car
The charm of Hello Kitty Taiwan-Star Around the Island train is irresistable! Even the male passengers would give in, and couldn’t help but take out their mobile phones to take photos of the carriages, which is a pink dining car. In addition to the atmosphere of a dream girl, this carriage is also a place for passengers to experience DIY courses, such as embossed keyrings, mosaic coasters, icing cookies, Hakka tea and other DIY activities. In every train there is a fixed experience time. Interested travelers can participate on their own, which is not only interesting but also super time-killing!
The diner car with pink as the main color has a design of tables and chairs, and side-by-side seats with windows. The car layout meets the needs of passengers for DIY, communication, and sight-seeing. There is also a super popular check-in point here. In addition to the super cute Hello Kitty stand, there is also a Kitty bow chair and stool. Sitting in this corner and taking pictures is guaranteed to fill up your memory card.
Breakfast, lunch, dinner and afternoon tea are provided on the Taiwan Star Around the Island. Passengers who are still in the car during the delivery time can enjoy meals for free. You will not be hungry in the car. In addition, if you don’ t have enough drinks, you can come to this bright yellow landscape bar compartment, where you can drink tea, coffee, juice, soda, and beer in the evening! When you come to take the Taiwan Star Around The Island train, remember not to buy drinks before getting on the train. As our reminder to help you save money on drinks.
In addition, the limited merchandise that Hello Kitty iron fans must collect is also sold in this compartment! Currently, one L-shaped folder and three postcards are available for purchase. More products are expected to be launched in the future. Please look forward to and pay attention you fans! If you are traveling with a small baby, this carriage also has a Hello Kitty nursing room, isn’t it very considerate?
Where can I go to get around the island by the train?
Taiwan Star Around the Island train stopped at 20 stations across Taiwan and there are the itinerary of Eastern Taiwan, Southern Taiwan, Central Taiwan, and island round-trip tours available. Whether it’s a rich trip or a self-guided trip, it’s all about taking the “Hello Kitty Train Around the Island” train to your chosen destination, with four- or five-star hotel accommodations included.
The only difference between a rich trip and a self-guided trip is that after you arrive at your destination, the “Enriched Tour” comes with a itinerary, and the tour guide will take you around, while the “Self-Guided Tour” is all planned by yourself, so you can choose the one that suits you according to your travel needs or habits.
After reading the detailed introduction, do you feel that you can’t wait but to jump on the train to experience it yourself? Checkout Hello Kitty Taiwan-Star Train here!
The Hello Kitty Taiwan-Star Around the Island train connects the four seasons of Taiwan. It is now taking you to the East Rift Valley to see hot air balloons and lily flowers. You can also visit Qingjing, Wuling, Sun Moon Lake and Alishan in the west of Taiwan, and head south to Xiaoliuqiu, Kenting and other most popular routes. 2-7 days (self-guided tour/packaged) itinerary is available, 2 people can go any time, every day, suitable for the whole family, couples, friends and friends to experience the beauty of Taiwan, who are ready to go crazy with Hello Kitty around Taiwan right away!
Finland’s largest newspaper “Helsingin Sanomat” used a day of freedom and freedom from the Wuhan pneumonia epidemic to depict the few daily lives in the world that are not affected by the epidemic, and introduce the effectiveness of Taiwan’s epidemic prevention in pictures and texts.
The Helsinki Daily newspaper, under the heading “It’s not banned to enjoy pleasure everywhere,” used four large color pictures and texts to report on the effectiveness of Taiwan’s epidemic prevention.
Japanese toy manufacturer MegaHouse unveiled the “KAITAI FANTASY サンリオキャラクターズ” series, disintegrating well-known Sanrio characters and delving into their inner secrets.
KAITAI is taken from the Japanese pronunciation of “disintegration”. The “KAITAI FANTASY” series embodies the internal bones and organs (?) of cute Hello Kitty, Melody, Pudding Dog characters, etc. You see they are even cute, am I right or not?
This product is mainly composed of a base, bones, organs (for fixation) and half of the frontal appearance. Players can enjoy the fun of combining characters step by step. In addition, the organ parts are still designed with the characteristics of each character (for example, Pom Pom Purin is a pudding).
“KAITAI FANTASY サンリオキャラクターズ ” has previously launched the first series, including two Hello Kitty and two My Melody; the second series that will be released in late August is Cinnamoroll, Pom Pom Purin, Kuromi, & Melody models are sold in blind boxes, and the reference price is 850 yen.
Time to consider holiday gifts for your pet and pet lover friends!
Autumn time is around the corner! And as autumn comes, as a result, winter is also near! It’s wise to start planning and getting holiday gifts early this year. For one thing, shipping, especially international shipping is severely affected by the break-out of COVID-19. We have some great holiday gift ideas for your canine family member!
Pet lovers never need a reason to purchase something unique for their little four-legged companions. Along these lines, in case you’re considering getting something great for your dog or cat, we have a bunch of ideas to choose from. These ideas are also great in case you’re searching for presents for friends and family members who have pets in their household. Any special occasion is the perfect time or, even better, you don’t have to wait for a birthday or anniversary to surprise your loved ones. Let’s get started!
1. Customized Framed Portraits
Get a customized framed poster that the recipient will cherish as a memento. You’ll place orders by uploading a great pet picture to creators’ website. Expert digital artists convert the image into a one-of-a-kind illustration that perks up any mantle or wall. You make sure that the art matches the featured animal’s personality by choosing from a selection of frames. You can even have the pet’s name inscribed in one of several stylish fonts. These commissioned portraits truly capture the expressions of the dogs and cats depicted. For a little extra fun, you have the option of ordering a phone case imprinted with the illustration, or downloading it digitally.
2. Hello Kitty Bandanas for Cats and Dogs
Ready to dress your pet and make him look cute and stylish? Buy him cute bandanas with the classic Hello Kitty motif. Crafted out of soft fabric, the bandanas are triangular in shape for a perfect fit and fitted with an adjustable belt. Suitable for any sized dog or cat, these collar accessories ensure that your friend looks chic and dapper when he steps out for a walk or formal family occasion. A selection of colors and designs are available that are sure to charm a pet’s human parents.
3. High-Protein Vegan Dog Treats
If you’re looking for the best dog treats for your furball, consider getting foods that contain koji. A filamentous fungus, Koji is now being recognized as one of the best high-protein treats for dogowners must to add to their friend’s diet. These treats are made using familiar ingredients like pumpkin, oats, peanut butter, and flax, a recipe for tasty and balanced nutrition. No harmful fillers, additives, or preservatives are found in these treats. Nor will you have to worry about unknown meat sources, since they’re entirely free of animal products. Dogs love the exceptional umami flavor and the prebiotics ensure healthy digestion.
4. Organic Grooming Products
Pet owners who are concerned about using artificial grooming products for their furry friends could consider opting for organic brands that contain hemp CBD oils. Natural shampoos, conditioners, and deodorizers are typically free of parabens, sulfates, and coloring agents, which makes them a safe choice for sensitive skin. Invest in these products that can clean without drying out your dog’s skin and will leave their coat shining with health. You can safely get these grooming essentials for dogs of all sizes and skin types.
5. Canvas Tote Bags
Planning a picnic with your dog or cat? Or, maybe, just a trip to the vet? You’ll want a handy canvas tote bag that can carry all the supplies you’ll need. Toss in some water, a few treats, and any other items needed for the trip. These bags are perfect for a couple of chew toys to keep your little friend busy and amused. Comfortable to carry and washable for easy maintenance, the totes are also ideal for keeping small-sized dogs and cats safe. And, don’t forget the customization. Get the bags printed with the pet’s likeness, making it a useful keepsake gift.
A little research will show you that pets and their owners are surprisingly easy to shop for. Buy items that pet parents can use for their furry friends, and they’ll love you for the thought.
Get the gift early for your cat or dog family for the holidays at 15% OFF discount NOW!
Even though worldwide traveling is still restricted for the majority of countries, in our blog we will try our best to bring you first-hand information of characters you like, such as new items released and new attractions. So please stay-tuned in A Cute Shop blog.
This year is definitely the happiest year for Snoopy fans. It coincides with the 70th birthday of Peanuts SNOOPY. The global joint brands and activities continue. The leading convenience chain store 7-ELEVEN co-branded with Peanuts SNOOPY to launch the world’s first “Snoopy Co-branded Duplex Superstore”, which was built in a dual-store for the first time. In addition to the full presence of Snoopy figures in the store, there is also a global exclusive and limited-edition items that can be collected.
This 7-ELEVEN IP co-branded store is located in a store near Huashan1914 Creative Park. The Snoopy-themed store launched on its 70th birthday. “Co-branded store” is built in the form of a main and sub-store. The two stores can be reached within a 1-minute walk. The store style is a mixtures of American retro industrial styles fused with colorful colors. You can also see retro PEANUTS cartoons on the store walls. Fans reminisce about classic Snoopy style.
In addition to the store design, CITY CAFE coffee cups, fresh tea cups and oden bowls also launched new exclusive designs. Each cup has a different Snoopy; the CITY CAFE extra large coffee cup set is in the design of Snoopy pilot. The bottom background is specially hollowed out. Upon rotating, it can be changed according to the mood to fly in the day or night sky.
Best yet, you can also snap up the world’s exclusive Snoopy merchandise, from home tableware, out-door gadgets, bed and bedding utensils to fluffy dolls, etc., in addition to fluffy dolls. All are in exclusive Snoopy design specially created for the joint store, such as cute beverage bags, special-shaped ceramic snack trays, baking trays, etc., each really one of a kind.
In addition, both the main and sub stores have their own characteristics. The main store-Shaoxing store makes fans scream frantically from the door. As soon as you walk in, you can see the cute Snoopy figure of about 175 cm height greeting you on the entrance. And on the other side, Snoopy is driving a yellow school bus with various Snoopy items surrounded. On the ceiling you can also see the three-dimensional Snoopy and Stock all over and you just can’t stop taking pictures.
The sub-store has designed a Snoopy graffiti wall at the entrance of 2.7 meters high and 6 meters long. The super-popular characters Snoopy, Stock and Charlie Brown are together. The most special feature of the sub-store is the B1 rest. The area, with Snoopy’s big head seats and the surrounding display wall, has 60 seats, which is the largest number of rest seats in 7-ELEVEN.
Action is better than sidestep, completion is better than perfection
This topic has something to do with 25% of people in the world. This ratio sounds a bit high. Most people think they are the 25%, which is the topic of this article – procrastination.
There are indeed very few people who procrastinate everything, but those who never procrastinate are also rare. I also often suffer from procrastination. For example, my mother asked me to book some train tickets for her. Now it is very convenient to book tickets on the mobile app. It is actually hands-on and takes only two or three minutes to complete. I have to wait for her to remind me many times, and even go crazy, before I take action.
Sometimes I often wonder why such a small matter will be delayed. After reading the book “End Procrastination Now”, I realized that the procrastination I commit is called simple procrastination, and there are other types besides it. There are many types of procrastination. Let’s understand what procrastination really is.
“End Procrastination Now” is a masterpiece in this field. Author William. Knaus is a pioneer in cognitive therapy in the United States and a recognized authority in the treatment of procrastination. He has more than 30 years of professional experience and served as the dean of the Ellis Institute of Psychological and Behavioral Therapy. He also provides consulting services to the US military.
Although “End Procrastination Now” is not long in length, it provides a three-pronged approach for cognition, emotion, and behavior to effectively solve procrastination. The process and steps can even be directly imitated and copied in practice. I believe that after mastering it, it can effectively prevent procrastination from appearing on you again and again, which is very powerful.
What is procrastination?
The Latin origin of the word procrastination means : “to be added forward as tomorrow”.
Procrastination refers to the failure of self-regulation, the bad behavior of pushing important things and time-limited things to other times. Severe procrastination may even have strong feelings of self-blame and guilt, and will constantly deny and belittle oneself, and be accompanied by anxiety, depression and other mental illnesses.
The famous French philosopher Jules Beyol said: “The goal of most people is to live as inactive as possible.” The book “Switch: How to Change Things When Change Is Hard” mentioned elephants and elephant riders: elephants represent sensibility and are primitive humans’ spirit; Elephant riders represent human reasoning, and reasoning should drive sensibility forward. But sometimes they stay there. Why? Because both of them are lazy and don’t have enough clear instructions. They will auto-pilot, by doing things in the way they are most familiar with and accustomed to. We often use insignificant but happy things to replace our brains, such as flipping through Facebook, playing online games, and watching TV drama over and over again, which is just like auto-piloting.
Twenty-five percent of people in the world have procrastination behaviors, but simple small procrastination may not be true procrastination, just like we have compulsive behaviors, repeatedly confirming whether we have locked doors and washing hands repeatedly, but we don’t have obsessive-compulsive disorder. Procrastination can only be regarded as procrastination when it causes you to feel frustration, makes you have a low evaluation of yourself, and makes you feel painful. Procrastination is not a simple escape, but a collection of thoughts, emotions, and behaviors.
Procrastination can be roughly divided into four categories:
1. Deadline delays ─ For example, you have to submit a report next Wednesday, and you have not completed your report before going to bed on Tuesday night. This kind of delay has a deadline.
2. Procrastination in personal affairs ─ this type of procrastination is that, there is no clear deadline for things to be done, so there will be endless delays. For example, if you want to study for an MBA, you have set a lot of prerequisites for yourself. And you tell yourself, maybe I don’t read the book first, and maybe I will talk to a few people who have studied MBA..etc. By the time you decide to get your MBA degree, I am afraid that you are already too old.
3. Simple delay ─ For example, my mother asked me to book a train ticket for her, and I could do this fast and easily. This is a simple task with no need to remember, but we just keep delaying. This is simply procrastination.
4. Complex procrastination comes from more complex mental activities, and may also be related to mental illness, childhood experience, perfectionism, etc. It is a more serious procrastination situation.
How do we deal with procrastination?
Remove the label “I am procrastinating”
Many people like to label themselves as patients with procrastination, so as to find a safe shelter for their procrastination behavior.
“Anyway, I just love procrastination.” “I am a severe patient with procrastination” By self-labeling this way, the behavior of procrastination seems reasonable. Rationalizing procrastination is not conducive to solving the problem of procrastination. You need to tell yourself “I have no procrastination” and then take action to solve the problem.
This is a very interesting method: don’t claim that you have procrastination, and don’t tell others that you are a procrastinator.
Overcome fear and practice the philosophy of immediate action
After tearing off the label of procrastination, you must overcome the fear of failure and pursue the philosophy of immediate action.
There is an entrepreneur who has a bad company operation. One time after he listened to Jack Welch (CEO of GE) speech, he became very excited, so he consulted Welch. “Sir, I like you very much. You are so successful; can you give me some suggestions? My company is in a mess.”
Welch told him: “When you get home, take out a piece of paper and write down the six things to do tomorrow. When you go to work, you will finish these six things one by one. One day is enough.”
The entrepreneur was dubious: “That’s enough?” He went back and wrote down six things to do the next day with the mentality of a try, and strictly implemented them on the second day. He went on doing his work on like this; he found that the efficiency had increased significantly.
In fact, there are not so many important things to do every day. For a company the size of Google, their management approach is to list a hundred things that the company needs to do, and then use this form to guide the work, reviewing who has done what work every day.
The most fundamental psychological motivation of procrastination is perfectionism. People who are perfectionists do not try to be perfect in everything, but they cares too much about how their image is in the minds of others, and are especially worried that they don’t do thing well even if they have tried their best. We often hear such arguments: “I didn’t have enough time; it only took me a day or two to complete this.”
This is like setting up an artificial barrier for oneself. It may be “insufficient time” and “unfavorable environment”. There is excuse for not doing well, and the representative ability is superb to maintain their image. In fact, not so many people in the world care about you, only you care about your performance.
I particularly like one of Facebook’s mottos: “Done is better than perfect.”
When you can work hard to finish, you have already overcome procrastination, which is better than procrastinating for perfection. In fact, when you pursue perfection, the final result is often more imperfect, but you have found enough psychological comfort for yourself.
PLAN EARLY & STAY ORGANIZED! 2021 Hello Kitty, Little Twin Stars, Disney, Snoopy and more planners available NOW!
Finally we are entering the second half of the year! Just some great news to inform you!
2021 cute planners of your favorite characters, such as Hello Kitty, Disney, Peanuts Snoopy and many others are starting to stock our warehouse. This year we’ve prepared useful bonus gifts along with your purchase of planners! STOCK IS LIMITED. GET YOURS NOW BEFORE IT RUNS OUT!