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Celebrate Mid-Autumn Festival in Hello Kitty & Gudetama Style!

The Mid-Autumn Festival is celebrated in many East Asian communities. In China, Taiwan and Hong Kong, it’s a reunion time for families, just like Thanksgiving, while in Vietnam, it’s more like a children’s day.

The Mid-Autumn Festival is also called the Moon Festival or the Mooncake Festival. It traditionally falls on the 15th day of the eighth month in the Chinese lunar calendar, which is in September or early October in the Gregorian calendar.

The Mid-Autumn Festival is the second most important festival in China after Chinese New Year. Chinese people celebrate it by gathering for dinners and lighting paper lanterns.

How the Chinese Celebrate Mid-Autumn Festival

Mid-Autumn Festival is celebrated by people living in China, Taiwan, Hong Kong and these Chinese communities all around the world. However, some traditional rituals are in common while some vary.

The common customs of the Mid-Autumn Festival include family members eating dinner together, just like a Thanksgiving dinner, sharing mooncakes, worshiping the moon with gifts, displaying lanterns, and regional activities.

In Hong Kong, a unique annual fire dragon show is held in the Tai Hang neighborhood during the Mid-Autumn Festival.

In Taiwan, in addition to the common customs, people go barbecuing outside of house with friends and family or in parks and it could last for a month. People also eat pomelo to celebrate.

This year in Taiwan, you see Hello Kitty and Gudetama mooncakes available to cater to the fans!


The cakes are made in Hello Kitty’s headshape as well as Gudetama’s round face. To open the bag, see their head on your hands and to devour your favorite character entirely is both a visually surprising and shocking experience.

Don’t you feel like trying for yourself!? : )

These are only available in Taiwan. If you would like us to get for you, please send us a message on our facebook page!

Festival Facts

  • Name in Chinese: 中秋節 / 中秋节 Zhōngqiūjié /jong-chyoh-jyeah/ ‘middle autumn festival’
  • 2020 date: Thursday, October 1st. See the Mid-Autumn Festival Dates.
  • How it began: moon worship, over 3,000 years
  • Must-eat food: mooncake
  • Popular activities: admiring the full moon, eating mooncakes, traveling
  • Greetings: The simplest is “Happy Mid-Autumn Festival” (中秋快乐 ‘Mid-Autumn happy’).

2 Responses

  1. SH

    Hi there, how much are Hello Kitty and Gudetama mooncakes including shipping to Australia please?

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