The warm acceptance of consumers to toys, clothing and bags with Tokidoki design clearly shows how people all around the globe are fascinated with the Japanese art and culture existing in all Simone Legno creations.
Legno’s design inspired by Japanese art & culture
Meet Simone Legno
The man behind the successful designs of Tokidoki was a Political Science student at first. Perhaps, because his interest is really with the world of art and design, he decided to drop out of the course. He enrolled in a design school in Rome, Italy and later on specialized in graphic designing. After attending design school, together with a friend, Simone Legno set up a company. Most of their stints are web design projects. In 2002, he developed his personal website, Tokidoki.
At that time, the idea of commercializing his website was not his primary intention. The Japanese art and culture inspired designs found in this personal website caught the attention of Pooneh Mohajer and husband Ivan Arnold, who later on became his business partners.
The Birth of the Tokidoki Brand
It was April, 2005 when Ivan Arnold and Pooneh Mohajer, then co-founders of the cosmetic company, Hard Candy, were attracted to the iconic rascally characters featured in the personal website of Italian graphic designer named Simone Legno. This personal art site of Legno was highlighted in a well-known British newspaper. The husband and wife tandem met with Legno and the latter agreed to move to Los Angeles to start with the creation and launching of the now very famous Tokidoki line.
The Popularity of Tokidoki Line Continues
From the time that Legno moved to Los Angeles, California to create and unveil their Tokidoki product line, his efforts to help in promoting it was very evident. Simone Legno was active with his advertising campaigns. His eagerness to promote their product line and to put it in the ranks of high-class metropolitan geek prominence is clearly seen in nationwide and overseas appearances.
Some of the Tokidoki Characters
The creative mind of Legno gave birth to a large number of characters. They appeared in groups and this made it easier for Tokidoki frenzies to identify and connect themselves easier with the characters.
Tokidoki and Hello Kitty (Sanrio) Partnership
When two mega brands collaborate, bombastic success is something that isn’t hard to achieve. This is the same vision that globally-desired brands Tokidoki and Hello Kitty (Sanrio) pictured. The world-famous lifestyle brand, Sanrio and the equally well-distinguished entity known for its cutesy wicked characters, Tokidoki joined forces. They worked in tandem to launch the Tokidoki X Hello Kitty Collection.
This successful collaboration opened the door for creating different products featuring Sanrio characters especially the global bobcat icon Hello Kitty in goth, devilish style that’s totally Tokidoki trademark. From clothing, pens, plush dolls, bags, phone covers and a whole lot more.
With new Tokidoki partner recognized products like Hello Kitty, both brands benefit since they are able to re-enhance their present product line at the same time keeping their existing base and reaching out to a wider clientele.
With the adorable Kitty in combination with the bright and artsy illustration for which Tokidoki is known for, who can say it isn’t cool to have these items in our collection?